This fresh and playful brand has been popular with young and old since 1893 : a longstanding relationship that has endeared it to the French public.
Although everyone knows the "product brand", the general public isn't familiar with the range of careers at Petit Bateau, and doesn't necessarly think about working there.
Creating an "employer brand" campaign that's authentic and inclusive, just like Petit Bateau.
Recruiting new talents.
Extending the brand rhetoric into a recruitment-specific message.
Get people surprised and moved.
Children's stories on Petit Bateau careers : telling the story with two voices (a Petit Bateau employee with a young family member) in front of the camera, and enhancing the message with popup animations.
Competition is fierce in the insurance sector. All the players on the market are very talkative, primarily on their product ranges.
Although the leader in Italy and the world's third largest insurer, GENERALI doesn't have a strong and identifiable brand image amongst the French public. They tend to turn to direct competitors : Crédit Agricole, Axa, Covéa and Allianz.
In companies, staff are helped and supported by elected staff representatives.
Although the representatives work on behalf of all staff, the latter are rarely involved in the electoral process by disengagement or lack of information on the subject.
How to motivate the troops to prevent abstention without hectoring ?
Entertaining to make a lasting impression.
Positioning the CFE CGC as a proactive and pioneering union in terms of information and communication.
Lightening the subject by developing informative and entertaining brand content, pratically as a white label.
Creating a web series to present the role of staff representatives (union representative, staff representative, Works Council, Health, Safety and Working Conditions Committee) through the adventures of four colourful characters. The last episode is a call to action, to go and vote willingly and enthusiastically !
Christmas and New Year are a major strategic period for brands. The busiest time in the retail calendar, it's an opportunity to communicate in a fun and festive context.
For the occasion, the hardware Club has two concessions : one at harrods in London and the other at FNAC des Ternes in Paris.
During the Christmas period, consumers are bombarded with advertising messages : it's difficult to be heard.
Creating an innovative product display in an impactful location.
Raising the Hardware Club's profile.
Creating a "patchwork" film combining several graphic techniques : 2D & 3D animation, stop motion, pixilation, paper cut-outs, motion design and origami.
At Harrods : +29% sales two weeks after screening the film.
At FNAC : +52% sales a week after screening the film.