case studies

PETIT BATEAU

Adesias

CONTEXT

This fresh and playful brand has been popular with young and old since 1893 : a longstanding relationship that has endeared it to the French public.

PROBLEm

Although everyone knows the "product brand", the general public isn't familiar with the range of careers at Petit Bateau, and doesn't necessarly think about working there.

AMBITION

Creating an "employer brand" campaign that's authentic and inclusive, just like Petit Bateau.

purpose

Recruiting new talents.

CHALLENGE

Extending the brand rhetoric into a recruitment-specific message.

STRATeGy

Get people surprised and moved.

Adesias

creative idea

Children's stories on Petit Bateau careers : telling the story with two voices (a Petit Bateau employee with a young family member) in front of the camera, and enhancing the message with popup animations.

web series : Do you really know ... ?

Adesias

context

Competition is fierce in the insurance sector. All the players on the market are very talkative, primarily on their product ranges.

problem

Although the leader in Italy and the world's third largest insurer, GENERALI doesn't have a strong and identifiable brand image amongst the French public. They tend to turn to direct competitors : Crédit Agricole, Axa, Covéa and Allianz.

Challenge

How to move away from the focus on product ranges to make you heard ?

purpose

Developing the GENERALI brand image.

ambition

Positioning GENERALI as a shield against the stresses and strains of everyday life in a broad message.

strategy

Producing useful brand content to move closer to consumers, almost as a white label.
Adesias

creative idea

Developing an advisory web series for consumers, based on the everyday emergencies that lead to insurance claims. Example : "Do you really know… what to do if there's a flood ?" Thirty seconds to answer, simply.

Publishing : alliance pour l'éducation

Adesias

context

Whilst school support is generally expensive and/or difficult to access, L'Alliance pour l'Education offers children free tutoring provided by volunteers and financed by generous sponsors. The opportunity to reach young people, some of whom come complex sociocultural environments.

problem

How to propose educational and fun content to pupils whose attention is difficult to hold ?

challenge

Designing a customizable, educational and entertaining object.

ambition

Helping the kids thrive and gain confidence.

Creative idea

Creating a specific notebook per study level, with an appropriate tone and universal appeal.


Adesias

today

As part of our collaboration with L'Alliance, we made a corporate video, an educational and entertaining card game to facilitate communication with pupils' parents, and notebooks that are now in the hands of all 300 kids supported by the association.

WEB SERIES : CFE CGE

Adesias

CONTEXt

In companies, staff are helped and supported by elected staff representatives.

PROBLem

Although the representatives work on behalf of all staff, the latter are rarely involved in the electoral process by disengagement or lack of information on the subject.

CHALLENGE

How to motivate the troops to prevent abstention without hectoring ?

purpose

Entertaining to make a lasting impression.

AMBITION

Positioning the CFE CGC as a proactive and pioneering union in terms of information and communication.

Strategy

Lightening the subject by developing informative and entertaining brand content, pratically as a white label.

Adesias

Creative idea

Creating a web series to present the role of staff representatives (union representative, staff representative, Works Council, Health, Safety and Working Conditions Committee) through the adventures of four colourful characters. The last episode is a call to action, to go and vote willingly and enthusiastically !

hardware club concession - HARRODS & fnac des ternes

Adesias

CONTEXT

Christmas and New Year are a major strategic period for brands. The busiest time in the retail calendar, it's an opportunity to communicate in a fun and festive context.

Opportunity

For the occasion, the hardware Club has two concessions : one at harrods in London and the other at FNAC des Ternes in Paris.

problem

During the Christmas period, consumers are bombarded with advertising messages : it's difficult to be heard.

challenge

Creating an innovative product display in an impactful location.

AMBITION

Raising the Hardware Club's profile.

creative idea

Creating a "patchwork" film combining several graphic techniques : 2D & 3D animation, stop motion, pixilation, paper cut-outs, motion design and origami.

Adesias

ReSULTs

At Harrods : +29% sales two weeks after screening the film.

At FNAC : +52% sales a week after screening the film.